Supplements Brand Building

1. No one wants to take 50 pills a day. AG1 pixie dusts 75+ ingredients. Random online brands go HAM on one or two ingredients that hammer a very specific pain point that may or may not work. Neither

1. No one wants to take 50 pills a day. AG1 pixie dusts 75+ ingredients. Random online brands go HAM on one or two ingredients that hammer a very specific pain point that may or may not work. Neither is right. You want as few ingredients as possible with as much efficacy as possible across the broadest set of symptoms. You're effectively fighting for "pill share". When people eventually realize this is the inevitable steady state, the competition will become even more intense. 2. Agentic commerc