Exactly how we took this ecom brand from €1M/m to €2M/m in 30 days with zero new traffic
For context: this was a German women’s shapewear brand that we helped take from €1M/m (~$1.16M) to €2M/m (~$2.36M) in Q4 2025. What they were doing wrong A lot of what we did just came down to
https://t.co/g5AgWDwdIZ
more from @CarlWeische
How to find winning ads constantly (the exact testing system behind $100M+ in ad spend)
Just gonna get into it, but first: Quick disclaimer about ads Ads’ only job is to sell the click. It’s your offer & funnels that do all the conversion of that click. & most of the time if you’re
Always Try To Do It The Hard Way
I was coasting on fumes when he asked me the question, so I don’t think I got the answer right. To be fair, I was 90 or so minutes into being on stage for my talk in Sydney when I was asked: “If
You Must Avoid Getting Corrupted By This
My study of history has led me to believe that there is a kind of dark matter inside the human race. It’s some combination of evil, cruelty, ignorance, cowardice, mob-ness. It is a kind of dark
The Future of VibeCoding: Why Building is Cheap and Distribution is Everything?
Not too long ago, a new term quietly entered the tech lexicon, fundamentally changing how we think about software development: **VibeCoding**. Coined by AI researcher Andrej Karpathy, the premise of