Social Media Management on 𝕏; What Actually Works (and What Brands Keep Getting Wrong)

I’ve spent a lot of time on this app; over 20,000 posts, countless conversations, and a lot of trial and error. And one thing I’ve learned is that most brands don’t fail on 𝕏 because they’re boring.

I’ve spent a lot of time on this app; over 20,000 posts, countless conversations, and a lot of trial and error. And one thing I’ve learned is that most brands don’t fail on 𝕏 because they’re boring. They fail because they treat 𝕏 like every other platform. 𝕏 is not Instagram. It’s not LinkedIn. It’s not a place where you drop a nice flyer, add five hashtags and walk away. 𝕏 is a conversation. If your brand isn’t talking with people, it’s just talking to itself. So let me break down what soci