No, CRE Brokerage Is Not “Just Like Selling Houses”

I hear some version of this fairly regularly. “So you sell commercial real estate? That’s basically just like selling houses, right?” No. And I get why you’d think that. From the outside, both involve

I hear some version of this fairly regularly. “So you sell commercial real estate? That’s basically just like selling houses, right?” No. And I get why you’d think that. From the outside, both involve a property, a buyer or tenant, some paperwork, a negotiation, and a commission check that makes everyone at Thanksgiving ask if you’re hiring. You find the property. You show the property. You negotiate the deal. Everybody goes home. The difference is what the client is doing with it. A family buyi