The Shopify App Ecosystem Is Getting a Wake-Up Call

For years, building a Shopify app has looked like an attractive business model. Find a problem merchants have. Build a solution. Get listed on the Shopify App Store. Improve your reviews, rankings and

For years, building a Shopify app has looked like an attractive business model. Find a problem merchants have. Build a solution. Get listed on the Shopify App Store. Improve your reviews, rankings and conversion rate. Grow your install base and turn it into recurring revenue. For many founders, the App Store has been the primary distribution channel. For some, it's practically the entire business. The recent wave of app delistings should make every founder stop and think about that model. Not be